Freelance UX/UI & Product Designer in Sydney

8+ years designing digital products for Australian businesses — in-house and freelance. Strategy, UX, and UI that drives real results.

Proven design experience with brands of all sizes

CommBank
UNSW
RewardPay
Monaco Lawyers
CommBank
UNSW
RewardPay
Monaco Lawyers
CommBank
UNSW
RewardPay
Monaco Lawyers
CommBank
UNSW
RewardPay
Monaco Lawyers

Trusted by teams & founders

5.0
Rated 5 stars on Google
Mark Dawes

Mark Dawes

RewardPay

Gabriel is really easy to work with and his output was excellent.

Yashu Singh

Yashu Singh

CommBank

You come across as someone with great knowledge of your topic and bring a lot of experience to make things better.

Andrew Barton

Andrew Barton

Whistle

Gabriel has been working with us for the better part of two years. We have and continue to be happy with his flexibility in meeting our timeframes, collaboration and excellent result!

Ram Prakash K

Ram Prakash K

CommBank

Gabriel consistently brought a strong eye for detail, deep understanding of design systems, and a knack for translating complex requirements into elegant UI solutions.

M

Mourad

RewardPay

I've had the pleasure of working with Gabriel on multiple projects, and the results have always been exceptional. He's creative, prompt, and very easy to work with. I really value the quality of his work and would highly recommend him.

Alan Ung

Alan Ung

CommBank

One of the most commendable aspects of your work on the CBA project has been your proactive communication. Your highly positive work ethic is evident in the way you promptly address queries...

Case Studies

Real projects, real results. See how I've helped businesses improve their products and drive growth through strategic design.

UX/UI & Product Design Services

From one-off projects to ongoing fractional design support — strategy, UX/UI design, and AI-powered development that scales with your business.

  • Validate that your idea solves real user problems and pain points
  • Audit your product's UX to uncover usability gaps
  • Gain insights from analytics to guide better decisions
  • Run AI-powered usability testing to find specific issues
  • Define information architecture and messaging that resonates
Get in touch
Michael John Doring

Michael John Doring

Marketing Manager, Monaco Solicitors

WorkedwithGabrielonarefreshfortheMonacoSolicitorswebsite.Iwasonthewireframingsideofthings,sketchingoutourinitialideas,andGabrielwastheoneturningthosesketchesintosuperpolishedfinaldesignsinFigma.

Theguy'snotjusttalented;he'squickandno-nonsense,too.Noendlessback-and-forth,justclear,efficientworkthatnailedwhatwewereafter.Ourdevs,who'veseenafairshareofdesigns,weregenuinelyimpressedwithhisFigmafiles,whichspeaksvolumes!

Ifyou'reonthehuntforaUXdesignerwho'snotonlygoodbutalsosupereasyandfasttoworkwith,Gabriel'syourman.Reallypleasedwithhoweverythingturnedoutandwouldn'thesitatetoworkwithhimagain!

Gabriel Hidalgo - UX/UI Product Designer

Meet Gabriel

Product Designer (UX/UI) with 8+ years of experience designing production-ready interfaces grounded in strategic UX thinking, front-end/coding knowledge and a strong visual design background. I leverage AI tools across the design lifecycle to accelerate exploration and delivery.

Areas of expertise

Product Design
UX Design
UI Design
Design Systems
Figma
Claude Code
AI Design

My recent experience

FreelanceGH Product DesignCurrently
Specialist UI DesignerCommonwealth Bank2022–25

Frequently Asked Questions

Where am I based and what's my availability?
My services
Product, UX, UI, Fractional — what do they mean?
Where can I contact you?
Do you work with development teams and existing products?
Do you offer ongoing support?