Freelance UX/UI & Product Designer in Sydney
Senior product design for Australian businesses without a design team — faster, because I design with AI.
RewardPay web portal
Proven design experience with brands of all sizes
Trusted by teams & founders
Tap a review to pause
Mark Dawes
CEO, RewardPay
Gabriel is really easy to work with and his output was excellent.
Yashu Singh
Product Owner, CommBank
You come across as someone with great knowledge of your topic and bring a lot of experience to make things better.
Andrew Barton
Founder, Whistle
Gabriel has been working with us for the better part of two years. We have and continue to be happy with his flexibility in meeting our timeframes, collaboration and excellent…
Ram Prakash K
UX Designer, CommBank
Gabriel consistently brought a strong eye for detail, deep understanding of design systems, and a knack for translating complex requirements into elegant UI solutions.
Mourad
CTO, RewardPay
I've had the pleasure of working with Gabriel on multiple projects, and the results have always been exceptional. He's creative, prompt, and very easy to work with. I really value…
Alan Ung
Software Engineer, CommBank
One of the most commendable aspects of your work on the CBA project has been your proactive communication. Your highly positive work ethic is evident in the way you promptly…
Michael John Doring
Marketing Manager, Monaco Compensation Lawyers
The guy's not just talented; he's quick and no-nonsense, too. No endless back-and-forth, just clear, efficient work that nailed what we were after. Our devs, who've seen a fair…
Mourad
CTO, RewardPay
I've had the pleasure of working with Gabriel on multiple projects, and the results have always been exceptional. He's creative, prompt, and very easy to work with. I really value…
Alan Ung
Software Engineer, CommBank
One of the most commendable aspects of your work on the CBA project has been your proactive communication. Your highly positive work ethic is evident in the way you promptly…
Michael John Doring
Marketing Manager, Monaco Compensation Lawyers
The guy's not just talented; he's quick and no-nonsense, too. No endless back-and-forth, just clear, efficient work that nailed what we were after. Our devs, who've seen a fair…
Who I work best with
Australian businesses and startups without a design team, in any industry. Pick the one that sounds like you.
Sound familiar?
No design lead
You're shipping product without a designer, and it shows in the details — pages that don't match, clunky flows, a site that looks smaller than the business is.
Where I'd start
An ongoing design retainer
A set block of senior design hours each month for new pages, features and fixes — without hiring.
Run a dev studio or web agency without senior UX in-house? I also work white-label. Talk about a partnership
Case Studies
Real projects, real results. See how I've helped businesses improve their products and drive growth through strategic design.
UX/UI & Product Design Services
Start with a UX audit, fix it with a project, keep improving on a retainer — UX, UI, interaction design and design systems, using AI to move faster.
UX Audit
- Find what's costing you customers, ranked by impact
- Sized to fit: one flow, a few key journeys, or the whole product
- Findings as a report, annotated screens, or a recorded walkthrough
- The low-risk first step before a redesign or a retainer
Website & App Design
- A fixed-price quote for a new website, web app, or mobile app
- Credible, easy-to-use UX, UI, and interaction design
- Built on reusable components, and prototyped faster with AI
- Make a half-built Lovable, Codex, or Claude project work
Ongoing Design Retainer
- Senior design support every month, without hiring a designer
- A set block of hours for new pages, features, and fixes
- UI, interaction design, and design system upkeep in one place
- Works alongside your developers, in-house or agency
Design System Setup
- Tokens, core components, and usage guidelines in Figma
- Ready for developers, so new pages stay consistent
- Add features without redesigning every page
- The same approach I used on CommBank’s design system
Not quite what you need?
Let's talk through your goals and shape the right support.
Meet Gabriel
Product Designer (UX/UI) with 8+ years of experience designing production-ready interfaces grounded in strategic UX thinking, front-end/coding knowledge and a strong visual design background. I leverage AI tools across the design lifecycle to accelerate exploration and delivery.
Tools I use
My recent experience
Let's start something big
Booking new projects and retainers. Book a free 30-minute call to talk through what you need, or send me an email.