Freelance UX/UI & Product Designer in Sydney

8+ years designing digital products for Australian businesses — in-house and freelance. Strategy, UX, and UI that drives real results.

Design system uplift

RewardPay web portal

Proven design experience with brands of all sizes

Trusted by teams & founders

5.0

Rated 5 stars on Google

Mark Dawes

RewardPay

Gabriel is really easy to work with and his output was excellent.

Yashu Singh

CommBank

You come across as someone with great knowledge of your topic and bring a lot of experience to make things better.

Andrew Barton

Whistle

Gabriel has been working with us for the better part of two years. We have and continue to be happy with his flexibility in meeting our timeframes, collaboration and excellent result!

Ram Prakash K

CommBank

Gabriel consistently brought a strong eye for detail, deep understanding of design systems, and a knack for translating complex requirements into elegant UI solutions.

Mourad

RewardPay

I've had the pleasure of working with Gabriel on multiple projects, and the results have always been exceptional. He's creative, prompt, and very easy to work with. I really value the quality of his work and would highly recommend him.

Alan Ung

CommBank

One of the most commendable aspects of your work on the CBA project has been your proactive communication. Your highly positive work ethic is evident in the way you promptly address queries...

Case Studies

Real projects, real results. See how I've helped businesses improve their products and drive growth through strategic design.

CommBank

Mobile App, IOS, Android

Design system uplift

Recurring Investments — CommBank App Everyday Investing

Designed a cross-platform recurring investment feature to help new investors form a regular investing habit — tackling churn and positioning CommBank to compete in Australia's micro-investing market.

RewardPay

Web App, Dashboard, MKT

New Qantas Partnership

RewardPay web portal

Seamlessly integrated Qantas Business Rewards into RewardPay—dual-points, zero UX disruption, scalable patterns for future partnerships.

CommBank

Web App, Mobile App, IOS

Mozo Award 2024-25

Pet Insurance application - CommBank

Designed CommBank's first pet insurance experience — reduced form friction, hit a tight launch window, and helped the bank enter Australia's fast-growing pet care market.

CommBank

Mobile App, IOS, Android

Design system uplift

Recurring Investments — CommBank App Everyday Investing

RewardPay

Web App, Dashboard, MKT

New Qantas Partnership

RewardPay web portal

Seamlessly integrated Qantas Business Rewards into RewardPay—dual-points, zero UX disruption, scalable patterns for future partnerships.

View all case studies

I'm open to new roles

UX/UI & Product Design Services

From one-off projects to ongoing fractional design support — strategy, UX/UI design, and AI-powered development that scales with your business.

Product Strategy & UX Audit

Validate your product idea and uncover usability gaps before investing further.

Validate that your idea solves real user problems and pain points
Audit UX and run AI-powered usability testing to uncover gaps
Define information architecture and messaging that resonates

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Validate that your idea solves real user problems and pain points
Audit UX and run AI-powered usability testing to uncover gaps
Define information architecture and messaging that resonates

Product Design Powered by AI

Redesign or launch products with intuitive, modern interfaces that customers love to use.

Create design systems with reusable component libraries that scale with your business
Test usability to fix pain points before/after launch
Optimise experiences with A/B testing and data-driven insights

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Create design systems with reusable component libraries that scale with your business
Test usability to fix pain points before/after launch
Optimise experiences with A/B testing and data-driven insights

AI Website Development

Get a fast, scalable website built with AI-powered tools that looks great and is easy for your team to manage.

Build custom sites and WordPress themes with AI-assisted development for rapid delivery
SEO-optimized so customers can find you online
Provide ongoing support and iterations as your business grows

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Build custom sites and WordPress themes with AI-assisted development for rapid delivery
SEO-optimized so customers can find you online
Provide ongoing support and iterations as your business grows

AI Design Consulting

Advise on AI-powered design workflows and tools that streamline your team and eliminate tedious manual work.

Identify AI platforms that align with your strategy and help you create faster
Set up AI design workflows in Claude Code, Figma, Pencil, and Paper
Automate design-to-code handoffs and iteration pipelines that cut manual work

View details

Identify AI platforms that align with your strategy and help you create faster
Set up AI design workflows in Claude Code, Figma, Pencil, and Paper
Automate design-to-code handoffs and iteration pipelines that cut manual work

Start a conversation

Pick the offering that fits — we'll shape the engagement together.

Get in touch

Michael John Doring

Marketing Manager, Monaco Solicitors

WorkedwithGabrielonarefreshfortheMonacoSolicitorswebsite.Iwasonthewireframingsideofthings,sketchingoutourinitialideas,andGabrielwastheoneturningthosesketchesintosuperpolishedfinaldesignsinFigma.

Theguy'snotjusttalented;he'squickandno-nonsense,too.Noendlessback-and-forth,justclear,efficientworkthatnailedwhatwewereafter.Ourdevs,who'veseenafairshareofdesigns,weregenuinelyimpressedwithhisFigmafiles,whichspeaksvolumes!

Ifyou'reonthehuntforaUXdesignerwho'snotonlygoodbutalsosupereasyandfasttoworkwith,Gabriel'syourman.Reallypleasedwithhoweverythingturnedoutandwouldn'thesitatetoworkwithhimagain!

5.0

See review

Gabriel Hidalgo - UX/UI Product Designer

Meet Gabriel

Product Designer (UX/UI) with 8+ years of experience designing production-ready interfaces grounded in strategic UX thinking, front-end/coding knowledge and a strong visual design background. I leverage AI tools across the design lifecycle to accelerate exploration and delivery.