Freelance UX/UI & Product Designer in Sydney
8+ years designing digital products for Australian businesses — in-house and freelance. Strategy, UX, and UI that drives real results.
RewardPay web portal
Proven design experience with brands of all sizes
Trusted by teams & founders
Mark Dawes
RewardPay
Gabriel is really easy to work with and his output was excellent.
Yashu Singh
CommBank
You come across as someone with great knowledge of your topic and bring a lot of experience to make things better.
Andrew Barton
Whistle
Gabriel has been working with us for the better part of two years. We have and continue to be happy with his flexibility in meeting our timeframes, collaboration and excellent result!
Case Studies
Real projects, real results. See how I've helped businesses improve their products and drive growth through strategic design.
UX/UI & Product Design Services
From one-off projects to ongoing fractional design support — strategy, UX/UI design, and AI-powered development that scales with your business.
Product Strategy & UX Audit
Validate your product idea and uncover usability gaps before investing further.
- Research users, target audiences, and their core pain points
- Audit UX through usability testing and expert review
- Clarify information architecture and messaging direction
Product Design Powered by AI
Redesign or launch products with intuitive, modern interfaces that customers love to use.
- Build scalable design systems and component libraries
- Test prototypes and MVPs early to catch issues before launch
- Support engineering handoff and launch readiness
AI Website Development
Get a fast, scalable website built with AI-powered tools that looks great and is easy for your team to manage.
- Build custom small to mid-sized websites and marketing sites
- Use WordPress or AI tools like Lovable, Claude, and Codex
- Support deployment and handoff for your team
AI Design Consulting
Advise on AI-powered design workflows and tools that streamline your team and eliminate tedious manual work.
- Choose AI tools that fit your team and goals
- Create skill docs and brand guidelines your team can reuse
- Help your team make prototypes and brand assets with AI
Discuss your business goals and shape the right support.
Michael John Doring
Marketing Manager, Monaco Solicitors
WorkedwithGabrielonarefreshfortheMonacoSolicitorswebsite.Iwasonthewireframingsideofthings,sketchingoutourinitialideas,andGabrielwastheoneturningthosesketchesintosuperpolishedfinaldesignsinFigma.
Theguy'snotjusttalented;he'squickandno-nonsense,too.Noendlessback-and-forth,justclear,efficientworkthatnailedwhatwewereafter.Ourdevs,who'veseenafairshareofdesigns,weregenuinelyimpressedwithhisFigmafiles,whichspeaksvolumes!
Ifyou'reonthehuntforaUXdesignerwho'snotonlygoodbutalsosupereasyandfasttoworkwith,Gabriel'syourman.Reallypleasedwithhoweverythingturnedoutandwouldn'thesitatetoworkwithhimagain!
Meet Gabriel
Product Designer (UX/UI) with 8+ years of experience designing production-ready interfaces grounded in strategic UX thinking, front-end/coding knowledge and a strong visual design background. I leverage AI tools across the design lifecycle to accelerate exploration and delivery.
Areas of expertise
My recent experience
Let's start something big
Open to full-time, freelance, and contract work. Book a free 30min intro call to chat or send me an email.