Question 1

Where am I based and what's my availability?

Accepted Answer

I'm based in Sydney, Australia, and work with clients globally across different time zones. I'm available for freelance and fractional design engagements, and open to full-time or part-time roles with Australia-based companies — hybrid, in-office, or remote. Reach out to schedule a free consultation to discuss your project needs.

Question 2

My services

Accepted Answer

Product Strategy & UX Audit, Product Design, Websites & Web Apps, and Design Workflow Consulting — spanning website design, web app design and mobile app design. See all services

Question 3

Product, UX, UI, Fractional — what do they mean?

Accepted Answer

Product Designer — Owns end-to-end design of digital products, combining UX research, UI design, and product strategy. UX vs UI — UX focuses on the feel and flow; UI focuses on visual elements and aesthetics. A Product Designer typically handles both. Fractional Product Designer — A fractional product designer works part-time or on contract with a small number of companies, embedded in the team like a senior hire but at a fraction of the cost and commitment. Typically a few days a week or a set number of hours a month. Fractional vs Freelance — Fractional designers take on longer-term engagements with fewer clients, often in a leadership capacity. Freelancers typically work shorter projects with multiple clients simultaneously.

Question 4

Where can I contact you?

Accepted Answer

You can reach me via the contact page, email at gabrielhidalgow@gmail.com, or call me at +61 449 812 152.

Question 5

Do you work with development teams and existing products?

Accepted Answer

Yes to both. I collaborate closely with development teams to ensure smooth handoffs and implementation, providing detailed design specifications and supporting developers throughout the build process. I also help improve existing products through UX audits, redesigns, and iterative improvements based on user feedback and data.

Question 6

Do you offer ongoing support?

Accepted Answer

Yes, I offer retainer arrangements for ongoing design support. This is ideal for companies that need consistent design help without committing to a full-time hire.

Question 7

How much does a UX designer cost in Sydney?

Accepted Answer

Freelance UX designer rates in Sydney typically range from $100–$200+ per hour depending on experience and project complexity. I offer hourly rates, day rates, and fixed-price project quotes, plus monthly retainers for ongoing fractional work. Get in touch for a tailored quote based on your project scope.

Question 8

Do I need a UX designer for my app?

Accepted Answer

If users are dropping off, support requests are piling up, or your conversion rate is lower than expected, a UX designer can help. I start with a UX audit to find the highest-impact issues, then prioritise fixes against your business goals — so you invest where it actually moves the needle. Getting UX right early is far cheaper than redesigning after launch. See how I work.

Question 9

What is a UX audit and when do I need one?

Accepted Answer

A UX audit is an expert review of your website or app that pinpoints usability issues, friction, and conversion blockers, then hands you a prioritised plan to fix them. It's the fastest way to know what to improve first — ideal before a redesign, when metrics dip, or when you need an independent expert opinion. Audits are remote and typically take 1–2 weeks. Learn about UX audit services.

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