About me

I'm a Sydney-based Product Design Consultant (UX/UI) with 10+ years of experience designing polished, production-ready digital products. My most recent role was as a Specialist UI Designer at Commonwealth Bank, where I worked on large-scale insurance products used by millions of Australians.

Gabriel Hidalgo - UX/UI Product Designer

Now freelancing, I help Australian businesses — from startups to scale-ups — redesign or launch digital products with confidence. I combine deep UX thinking with modern design systems and AI-powered workflows to move fast without cutting corners. Whether it's a full product redesign, a new app from scratch, or a design system for your team, I deliver clarity, consistency, and production-ready results.

Originally from Chile, I've called Sydney home for the past six years. I love solving complex design problems and I'm always curious about what's next in product design.

Experience

2013 – Present

Product Designer GH Product Design (Freelance)

Recent clients include RewardPay, Monaco Lawyers.

  • Delivered end-to-end UX/UI for fintech, SaaS, and B2B clients.
  • Led research, journey mapping, prototyping, and testing.
  • Designed and optimised payment flows, onboarding journeys, dashboards, and marketing sites resulting in improved clarity, faster user completion, and higher engagement.
  • Built scalable design systems and collaborated closely with teams and founders.

Aug 2022 – Aug 2025

Specialist UI Designer Commonwealth Bank

  • Redesigned CommBank's Home and Car Insurance products, creating a faster, more intuitive quote flow that improved task-completion rates and reduced user drop-off across the journey.
  • Delivered mobile-responsive and native mobile design solutions for CommBank App Investing Hub aligned with iOS and Android design standards across insurance product journeys.
  • Led UX/UI design for CommBank's Pet Insurance platform, contributing to award-winning delivery.
  • Designed user flows, prototypes, and interfaces for complex financial journeys.
  • Contributed to enterprise design systems with reusable components.
  • Improved usability by identifying friction points through iterative testing, increasing task completion speed and reducing user confusion across key flows.

Jun 2020 – Aug 2022

Digital Designer humm Group

  • Designed digital marketing and product UI for humm brands.
  • Managed shared design systems across multiple brands.
  • Produced high-quality landing pages, eDMs, and campaigns.