Project scope & challenges

• Complete Website Redesign & Design System Development: Fully redesigned an existing website by creating a comprehensive design system using client-provided design concepts, ensuring visual consistency and scalable brand implementation across all digital touch points

• Content-Heavy Website Optimisation: Managed and optimised a content-rich website while maintaining alignment with the marketing team's SEO strategy, balancing user experience with search visibility and content discoverability

• Generate leads through free, obligation-free consultations to assess potential cases

• Convert visitors into clients using "No Win No Fee" guarantee and 90-day free trial offer to reduce risk perception

Project requirements and UX stage 1

• Conducted a comprehensive kick-off meeting to gather project requirements, business objectives, and strategic insights that would inform the website redesign approach

• Developed a strategic site architecture that prioritised SEO optimisation, ensuring proper information hierarchy and user flow throughout the redesign

• Created a comprehensive component library by identifying reusable templates and modular elements, establishing a foundation for atomic design principles that would scale across all website pages

• Analysed and restructured client-provided wireframes, proposing strategic improvements to page layouts and user experience based on established design principles and best practices