Monaco Compensation Lawyers Website

Product Design, Web

Project Duration

2 years



Services Provided

Branding, Product Design, Web



What is it
  • Monaco Solicitors is one of Australia's largest personal injury law firms (founded 1999) with 29 locations nationwide

  • Specialises in personal injury claims, TPD, negligence, and income protection cases with a 98% success rate

  • Monaco Compensation Lawyers is Australia’s highest-rated compensation law firm

Project Duration

2 years



Services Provided

Branding, Product Design, Web



What is it
  • Monaco Solicitors is one of Australia's largest personal injury law firms (founded 1999) with 29 locations nationwide

  • Specialises in personal injury claims, TPD, negligence, and income protection cases with a 98% success rate

  • Monaco Compensation Lawyers is Australia’s highest-rated compensation law firm

Project Duration

2 years



Services Provided

Branding, Product Design, Web



What is it
  • Monaco Solicitors is one of Australia's largest personal injury law firms (founded 1999) with 29 locations nationwide

  • Specialises in personal injury claims, TPD, negligence, and income protection cases with a 98% success rate

  • Monaco Compensation Lawyers is Australia’s highest-rated compensation law firm

Visit Monaco Compensation Lawyers website

Project scope & challenges

  • Complete Website Redesign & Design System Development: Fully redesigned an existing website by creating a comprehensive design system using client-provided design concepts, ensuring visual consistency and scalable brand implementation across all digital touch points

  • Content-Heavy Website Optimisation: Managed and optimised a content-rich website while maintaining alignment with the marketing team's SEO strategy, balancing user experience with search visibility and content discoverability

  • Generate leads through free, obligation-free consultations to assess potential cases

  • Convert visitors into clients using "No Win No Fee" guarantee and 90-day free trial offer to reduce risk perception



Project requirements and UX stage 1

  • Conducted a comprehensive kick-off meeting to gather project requirements, business objectives, and strategic insights that would inform the website redesign approach

  • Developed a strategic site architecture that prioritised SEO optimisation, ensuring proper information hierarchy and user flow throughout the redesign

  • Created a comprehensive component library by identifying reusable templates and modular elements, establishing a foundation for atomic design principles that would scale across all website pages

  • Analysed and restructured client-provided wireframes, proposing strategic improvements to page layouts and user experience based on established design principles and best practices

Project scope & challenges

  • Complete Website Redesign & Design System Development: Fully redesigned an existing website by creating a comprehensive design system using client-provided design concepts, ensuring visual consistency and scalable brand implementation across all digital touch points

  • Content-Heavy Website Optimisation: Managed and optimised a content-rich website while maintaining alignment with the marketing team's SEO strategy, balancing user experience with search visibility and content discoverability

  • Generate leads through free, obligation-free consultations to assess potential cases

  • Convert visitors into clients using "No Win No Fee" guarantee and 90-day free trial offer to reduce risk perception



Project requirements and UX stage 1

  • Conducted a comprehensive kick-off meeting to gather project requirements, business objectives, and strategic insights that would inform the website redesign approach

  • Developed a strategic site architecture that prioritised SEO optimisation, ensuring proper information hierarchy and user flow throughout the redesign

  • Created a comprehensive component library by identifying reusable templates and modular elements, establishing a foundation for atomic design principles that would scale across all website pages

  • Analysed and restructured client-provided wireframes, proposing strategic improvements to page layouts and user experience based on established design principles and best practices

Project scope & challenges

  • Complete Website Redesign & Design System Development: Fully redesigned an existing website by creating a comprehensive design system using client-provided design concepts, ensuring visual consistency and scalable brand implementation across all digital touch points

  • Content-Heavy Website Optimisation: Managed and optimised a content-rich website while maintaining alignment with the marketing team's SEO strategy, balancing user experience with search visibility and content discoverability

  • Generate leads through free, obligation-free consultations to assess potential cases

  • Convert visitors into clients using "No Win No Fee" guarantee and 90-day free trial offer to reduce risk perception



Project requirements and UX stage 1

  • Conducted a comprehensive kick-off meeting to gather project requirements, business objectives, and strategic insights that would inform the website redesign approach

  • Developed a strategic site architecture that prioritised SEO optimisation, ensuring proper information hierarchy and user flow throughout the redesign

  • Created a comprehensive component library by identifying reusable templates and modular elements, establishing a foundation for atomic design principles that would scale across all website pages

  • Analysed and restructured client-provided wireframes, proposing strategic improvements to page layouts and user experience based on established design principles and best practices

Scalable Design System Development

  • Foundation & Architecture: Built a comprehensive design system from scratch using atomic design principles, progressing from basic design tokens to complex interface patterns that ensure consistency across all digital touch points

  • Component Library: Developed reusable UI components with multiple states (hover, active, disabled) and responsive behaviours, including a cohesive icon system that reinforces brand identity while maintaining accessibility standards

  • Implementation & Scale: Created clear documentation and usage guidelines for developers, structuring the system for long-term growth and reducing development time while ensuring consistent user experience across web and mobile platforms

Key Insights / Results after launch

  • Strong Traffic Volume: 57.7k sessions over 12 months demonstrates substantial market reach and consistent website performance

  • Quality User Sessions: 5:53 average session duration and 2.3 pages per session significantly exceed industry benchmarks for legal websites

  • Service Area Excellence: Both core service areas show exceptional growth: Workers Compensation (110%) and Medical Negligence (103%)

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© 2025 Design by Gabriel Hidalgo. Product Designer based in Sydney, Australia.

Subscribe to my newsletter

© 2025 Design by Gabriel Hidalgo. Product Designer based in Sydney, Australia.

Subscribe to my newsletter

© 2025 Design by Gabriel Hidalgo. Product Designer based in Sydney, Australia.

Subscribe to my newsletter

© 2025 Design by Gabriel Hidalgo.

Product Designer based in Sydney, Australia.